How to Choose the Best Bikini Style for You

Bikinis are a timeless staple for summer, vacations, and beach getaways. Whether you’re lounging poolside or heading to a tropical destination, choosing the right bikini makes all the difference in how you look and feel. From supportive designs to bold colors, there’s something for everyone.

In this guide, we highlight some of the most popular bikini styles, including high waisted bikinis, bikini sets, and plus size options — all perfect for women of all shapes and sizes.

A bikini and a shell on the beach



Bikinis for Women: Stunning Bikini Styles

From athletic styles to fashion-forward designs, bikinis for women come in endless variations. Whether you prefer full coverage or something more daring, the options are endless. Look for features like adjustable straps, removable pads, and UPF-protective fabrics to find your perfect fit.

Get ready to browse, shop, and be inspired by bikini styles that blend fashion and function.


High Waisted Bikini: Retro Vibes with Modern Appeal

high waisted bikini

The high waisted bikini is perfect for those who want extra tummy coverage while still showing off their curves. This style elongates the legs and flatters the waist, making it a top pick for fashion-forward beachwear. Available in solids, prints, and vintage-inspired cuts, this style suits a variety of body types and is especially popular with those who love a throwback look.

High waisted red bikini


Bikini Sets: Match Made in Heaven

bikini sets

Matching bikini sets are convenient and stylish. They often come in coordinated colors, patterns, or textures, making them ideal for creating a polished beach outfit. Whether you love ruffles, ribbed fabric, or bold prints, bikini sets take the guesswork out of getting dressed.

bikini set


White Bikini: Clean, Crisp, and Timeless

White bikini

A white bikini is a summer classic that never goes out of style. It pops against sun-kissed skin and is incredibly versatile. From bandeau tops to halter styles, a white bikini brings elegance to your swimwear wardrobe.

Woman in the sea wearing a white bikini


Black Bikini: Effortlessly Chic

Black bikini

The black bikini is the little black dress of swimwear. Sophisticated, slimming, and always on-trend, it’s a must-have in every woman’s collection. Try a triangle top, a bandeau, or a cut-out style for a modern twist on this classic look.

Woman walking on the beach wearing a black bikini


String Bikini: Minimalist and Flattering

Floral string bikini

For those who love a lightweight, barely-there look, the string bikini is a go-to. It features adjustable ties on the sides and back, allowing for a custom fit. Available in countless colors and prints, this style is great for tanning and tropical getaways.

Red string bikini


Red Bikini: Bold and Beautiful

Woman in red bikini in the water at the beach

Turn heads with a red bikini that radiates confidence. Whether in a classic triangle cut or a modern asymmetrical design, red is a standout color that suits a range of skin tones. It’s a fun choice when you want to make a statement.

Red bikini


Brazilian Bikini: Flattering and Fun

Brazilian Bikini

Brazilian bikinis are known for their cheeky cut and flattering design. They offer moderate to minimal coverage and are popular among those who love a confident, sun-ready look. Ideal for vacations and sunny destinations.

Woman in a Brazilian Bikini in front of palm trees


Plus Size Bikini: Fashion That Fits

Plus size bikini at the beach

Today’s plus size bikini styles are designed to celebrate curves with supportive fabrics and stylish details. Look for options with underwire, ruching, or high waisted bottoms for added comfort and support. These bikinis combine fashion and functionality so you can enjoy your time in the sun with confidence.

Plus size bikini


Pink Bikini: Feminine and Fun

Pink bikini

From pastel pink to vibrant fuchsia, the pink bikini is a feminine staple that brings a playful touch to your swimwear lineup. Pair it with gold jewelry or a floral cover-up for a beach-ready look that’s full of personality.

Woman in pink bikini at the beach


Bikini Top: Mix and Match Your Favorites

Bikini top

Sometimes the top is the star of the show. Whether you like halter, bandeau, or crop top styles, a great bikini top can be mixed and matched with different bottoms. This allows you to create endless looks while staying comfortable and stylish.

Bright bikini top


Halter Bikini: Support and Style in One

Woman in halter bikini with surf board

The halter bikini is perfect for those who want both lift and comfort. With straps that tie or clasp behind the neck, halter tops provide excellent support — especially for fuller busts. They’re also a stylish option with a classic shape that flatters the shoulders and neckline.

Halter bikini


Bandeau Bikini: Strap-Free and Sun-Ready

Woman wearing bandeau bikini and leaning against a palm tree

The bandeau bikini is your go-to if you want to avoid tan lines on your shoulders. This strapless style is chic, minimal, and often comes with optional straps for extra security. It’s a favorite for lounging poolside or pairing with breezy cover-ups.

Bandeau bikini


Ruffle Bikini: Playful and Feminine

Ruffle Bikini

Add texture and flair to your swimwear with a ruffle bikini. This style adds volume in a flattering way and often comes in bold prints or sweet pastels. Whether it’s on the straps, neckline, or waist, ruffles offer a playful vibe that’s perfect for summer.

Ruffle Bikini top


The Bikini: History, Evolution, and Cultural Impact

The bikini may be a symbol of modern swimwear today, but its history stretches back thousands of years. Surprisingly, two-piece garments resembling bikinis were depicted in Ancient Roman mosaics as early as 1400 years ago. However, the modern bikini as we know it made its debut in 1946, introduced by French engineer Louis Réard. He named it after the Bikini Atoll, the site of U.S. nuclear testing, suggesting that this tiny swimsuit would be just as explosive in the fashion world.

At first, the bikini sparked controversy and was even banned in several countries for being too revealing. But as decades passed, public perception shifted, especially with the rise of Hollywood and pop culture. Icons like Brigitte Bardot and Ursula Andress helped bring the bikini into mainstream fashion during the 1950s and 60s.

Over the years, bikinis evolved into a wide range of styles—from high waisted cuts to string bikinis—each catering to different tastes, body types, and fashion trends. Today, bikinis represent freedom, confidence, and self-expression, with designers constantly innovating materials, fits, and features to keep up with the modern woman’s lifestyle.

Whether you’re into bold prints, retro designs, or minimalist cuts, the bikini’s legacy ensures there’s a style for everyone. Its journey from scandal to staple mirrors broader shifts in society and women’s fashion, making it more than just a swimsuit—it’s a cultural statement.


Final Thoughts

Finding the perfect bikini is all about comfort, confidence, and personal style. Whether you lean toward high waisted silhouettes or string bikinis, the right swimwear can make your summer feel amazing. Browse our favorite bikini styles above and explore affiliate picks that make it easy to shop your favorites.

For more seasonal style inspiration, explore our full Women’s Fashion collection.